With the advent of digital technology and social media, our day to day activities, be it personal or professional are inseparable from it. Social media is our new best friend and folly at the same time. But have you ever paused for a moment and ponder upon about how this seamless and almost magical world of digital media operates? Let us help you to guide about it. For search engines that crawl the vast metropolis of the web, links are the street between pages. By using a top notch weblink analysis, the internet search engines can find out about how different pages up online are connected to each other and also in the way these different pages are connected.
Search link optimization (SLO) is a method by which internal and external (technically also known as inbound and outbound links) incoming links are enhanced for search engine algorithms to figure out relevancy of a web page content. Providing a co-related anchor text, that too the text which contains keywords for enhancing a web page, is the key to this process.
For often the difference between internal and external link optimization is best described by the purpose for which these tools are used for, and mostly these tools are used to optimize online visibility of your products and services.
The objective of Outbound links is to link your web presense to other websites. The reason one needs to do this is that the sites with links to high-authority sites (in other words, “good” sites accd. to the search engines) can raise your own score online, which further enhance the probability of putting your website in top of a search engine, but it is important to keep in mind that this score is relevant to you as long as they are directly related to your content. While putting inbound link mechanism to use your objective must be to have other site managers to believe that your content is valuable to them so that they link to you. And if you are wondering that how do you make that happen then let is share industry insight with you. The best and perhaps the only way to do this is to provide great content. In our experience and with the industry expertise, we can say that cutting out relevant details, paying for inbound links, etc. generally don’t work in long run on digital platforms. As an industry expert we would suggest you that your goal with outbound links should be to add links to your own content, which are relevant to your visitors. A good example would be a blog post that referenced software tools useful to the reader.
Inbound or internal links are also commonly known as ‘backlinks’ which are the links that take any web user to your own business platform i.e. the website you own, and apparently search engines do like when you have thousands of link directing to your site, but it is also worth noting and remembering that the search engine giant i.e. Google, does penalize when they find you having poor quality and irrelevant backlinks pointing to your website.